Articles

Humility and Marketing the Jewish Organization

The key to great nonprofit marketing is humility. It’s to stop talking about the organization and start talking about the people who make your work possible. Put the mission’s supporters at the center of the story, make them (feel like) the hero. Read More

JSwipe Right: Fall in Love With the Revolutionary Founder David Yarus

While best known for the dating app, his driving mission is building the future of the Jewish community.  For over a decade, Yarus has been identifying weak points within the Jewish world and creating innovative solutions to fix them. Read More

“Skin in the Game” and the Importance of Board Giving

Always begin with the imperative – up front and with clarity – that in order for the campaign or fundraising project to be successful, 100% board participation is required. Board members, as the legal stewards of the organization, must lead by example. READ MORE

The Special Calling of the Organizational Volunteer: A Note of Gratitude

Summertime soldiers need not apply.
When you accept a position on a board or governance committee you sanctify the communal space through your commitment, energy and good will. Indeed, to call you a volunteer does little justice to your role. READ MORE

The Golden Age of Philanthropy

The golden age…a time of prosperity and abundance. That perfectly in between era, when the waves are high and the taps floweth over.  I believe we have just begun the Golden Age of Philanthropy. Here’s why.  READ MORE