Intrapreneurship is acting like an entrepreneur within an established company. It’s creating a new business or venture within an organization. Sometimes that business becomes a new section, or department, or even a subsidiary spinoff. Read More
Social proof is a marketing principle that indicates the strength of one's peer group, network, or nonprofit. It's a marketing tactic that highlights positive recommendations from your donors. By displaying these reviews or testimonials on your website or social media, you give new potential…
Rosh Hashanah and Yom Kippur may seem like an odd pairing, but they actually work well together. The High Holiday combination of inspiration and accountability is also the essence of fundraising. Read More
It’s hard to think of a word that triggers more reactivity and drains more trust from conversation than “but.” Notice how often you hear it (and say it) when you’re negotiating or arguing. Notice how this one word changes the temperature and tone in the moment. To prevent the damage …
An institution’s alumni are a reflection of its past, a representation of its present and a link to its future. An alumni reunion is a memorable event where attendees can relive the past by getting nostalgic and reminiscing about the good old days with former classmates. It can also provid…
