Articles

Judaism has deep connections to Giving Tuesday

It is unlikely American non-profit theatre director Carlo Lorenzo Garcia was aware of the connection between Tuesdays and the offering of charity in Jewish law when he proposed the idea of a global day of giving back in 2011. Read More

Gearing Up for Giving Tuesday?

Here are three tools that you need to know before spending your next dollar on Facebook ads (for Giving Tuesday and Year-Round)! Read More

8 Easy Things to Do to Raise More Money for Year-End

The biggest fundraising time of the year for most nonprofits is here. You’ve no doubt been working on the big things for year-end. Yet often it’s the little things that count and pack a surprising wallop. Here are eight simple efforts that could help your nonprofit raise more money befor…

Why I Love Lapsed Donors

It's true, I will say it, I wish every lapsed donor was still giving to my organization. And at the same time, I learn so much from lapsed donors. The trick is how to learn these things before they lapse. Read More

5 Tips for an Ethical Digital Marketing Strategy

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it …