Articles

Gearing Up for Giving Tuesday?

Here are three tools that you need to know before spending your next dollar on Facebook ads (for Giving Tuesday and Year-Round)! Read More

8 Easy Things to Do to Raise More Money for Year-End

The biggest fundraising time of the year for most nonprofits is here. You’ve no doubt been working on the big things for year-end. Yet often it’s the little things that count and pack a surprising wallop. Here are eight simple efforts that could help your nonprofit raise more money befor…

Why I Love Lapsed Donors

It's true, I will say it, I wish every lapsed donor was still giving to my organization. And at the same time, I learn so much from lapsed donors. The trick is how to learn these things before they lapse. Read More

5 Tips for an Ethical Digital Marketing Strategy

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it …

A new platform is letting donors give now and pay later

When prospective donors log onto the Jewish federation of Western Massachusetts' donation page, a new button appears — a blue oval with four words in the middle: “Donate now, pay later!” Gorenstein, whose $100,000 a year in online donations, calls the idea “a new model of philanthr…